Strategic marketing specialist for events and ticketed experiences.
Helping event organizers, festivals, museums, and attractions grow ticket sales through strategic marketing and campaign optimisation.
My experience
Over the past years, I have specialised in marketing large public events, particularly in the automotive sector.
At 402 Automotive, I helped build events ranging from tens of thousands to over 100,000 visitors. I was involved in the creation of concepts such as the Belgium Auto Show and 100% Auto Live. I have worked with major influencers including Enzo Knol, Shmee150 and POG, led marketing teams, developed successful influencer campaigns, and guided processes to bring marketing back in-house.
What I’ve learned most from this:
– How to truly connect with a large audience
– Which channels and influencers actually drive ticket sales
– How to make marketing efficient, measurable and profitable
What do I do?
With over 8 years of experience in event marketing, this is how I help events and ticketed experiences grow.
Strategy
Every successful event starts with a clear strategy. I help identify growth opportunities, sharpen positioning and build marketing structures that support long-term audience and ticket sales growth.
Campaigns
I support the planning and optimisation of campaigns across platforms like Meta, TikTok and Google. Either hands-on or alongside existing teams, agencies and creative partners.
Audience Growth
Beyond short-term campaigns, I focus on long-term audience growth through retention strategies, audience development and marketing approaches that keep visitors engaged beyond a single event.
Conversion
From the first interaction to ticket purchase, I help improve the visitor journey and conversion flow to turn more interest into measurable ticket sales.
Who I work with
If your organisation relies on ticket sales, I can help you. I work alongside event organisations, in-house teams and agencies to support audience growth, campaign performance and long-term event growth. This can range from supporting existing marketing teams with extra event marketing expertise to providing strategic guidance for organisations without a dedicated senior event marketer.
Public & Business events
Festivals & Cultural events
Museum & Attractions
How I can help
Every event organisation has different needs, so support can range from one-time strategic input to ongoing collaboration around campaigns, audience growth and ticket sales.
Marketing Audit
A strategic review of your current event marketing, audience growth opportunities and ticket sales approach, including practical recommendations and quick wins.
Strategic Support
Flexible strategic support for event organisations looking for an experienced outside perspective on campaigns, audience growth and marketing decisions.
Campaign & Growth Support
Ongoing support during the lead-up to an event, focused on campaign performance, ticket sales growth, audience engagement and marketing optimisation.
Let’s grow your next event
Book a strategy call to explore how I can increase ticket sales and build long-term audience growth.
Who is Mr Event Marketing?
Hi, I’m Laurits, founder of Mr Event Marketing.
Originally from the Netherlands and currently based in Aarhus, Denmark. Over the past five years I’ve specialised in international event marketing, mainly within the automotive and live events industry across Europe and the Middle East.
I help event organizers, festivals, museums and attractions grow ticket sales through smart marketing strategy, audience development and performance marketing. My focus is on creating clear, structured and effective campaigns that attract the right audience and deliver measurable results.
Even though I live in Denmark, I work with clients across the Netherlands and Europe — both remotely and on location. I regularly travel back to the Netherlands for meetings and events, so physical presence is never an issue.
